Some days ago I was reviewing a marketing research presentation by a team that had spent over four weeks to analyze the target market position of a product. I was unusually silent during the entire course of the presentation. I didn't even bother to ask any questions even to seek clarification. To me the presentation was disaster as soon as I saw the first few slides. The team has never picked up the phone to call even one target client. They have never bothered to step out of the office to watch target clients in their natural settings. They have neither worried to contact any experts in the research area.

What do they expect to achieve by simply sitting in front of the computer and searching the web for information that can neither be validated or be relied first hand?

There must be a compulsory curriculum to get youngsters to go out and learn on the field without ever using a computer. That is the only way people are going to learn the truth as the world presents it to them.

--
I Am New,
Krish Murali Eswar.